Your Artist Website

Your Most Important Art Marketing Tool

In this day and age, anyone seeking more exposure needs a website. Period. This is especially true for artists, arts organizations, and those who represent artists.

The Internet is ideal for showcasing your work and attracting an audience who appreciates your unique style and vision - not just locally, but from around the world.

Whether your goal is to create a place for friends and family to see your new work, to create a 'sales' site to sell your work from, or to have a convenient brochure to send to prospective galleries and exhibit venues, a website is the preferred way of getting you and your work 'out there'.

A well-designed site, that does exactly what you need for it to do, can save you a tremendous amount of time that might better be spent in the studio.

• Rather than having to send photos to everyone who is interested in seeing your work, you can just send them to your website.

• Does your local art center need your bio for a demo you're doing for them next month?  Send them to your website.

• Is someone asking where you are exhibiting so they can see your work 'in person'? Send them to your website.

In addition, a well-planned website can pull all of your marketing efforts together.

• Let your website establish your branding, then get business cards, stationary, etc. to match - and make sure all of your printed material has your website link on it.

• Build traffic to your site by including your website link in every mention you receive, both off- and online: in articles, reviews, exhibit notifications, arts organization newsletters, etc.

• Your website can serve as your own professional media kit. Make sure it appears in press releases and in every other notification that goes to the press.

Strive to have every mention lead people back to your website, where they will find your most recent work and exhibit schedule.

This is coordinated and effective marketing - an important concept for every artist who wants more exposure (not to mention sales!).

A Website, A Blog, or Both?

If you'd like to take advantage of organic search engine traffic and the social media phenomenon, then you probably want a blog. An effective combination is a static website for your online brochure, which showcases your best work, and a blog to showcase current work. You may even want to offer work for sale from your blog and present a more refined presentation on your website. If you're just starting out and having both seems too daunting, then you might look into blogging platforms that allow you to present a gallery as part of your blog.

A website is an investment of time, effort and money, and it can be the best investment you'll ever make for your art career. We want you to make educated choices so that your site works well for you from the start. We're happy to talk with you if you're unsure how to proceed. Click here to contact us.